Knights of the Road

I'm very happy to know that Warren and Lenutt finally got home. Following their trials and tribulations of getting home has been like a watching a soap opera. It shouldn't be this hard to get home. Especially in this time of strong freight and low supply of drivers. Companies need to be taking care of their drivers to keep them.

This week I spent the day with a carrier that is changing most of its operations to get drivers home several times a week. In fact, this company has been undertaking several initiatives for the drivers and is planning many more good things.

I see a strong wind blowing in this industry that is bringing many changes. Companies that adapt to meet the needs of drivers will survive. Those that persist in the archaic mindset that truck drivers are not worthy of consideration will fall by the wayside.

And drivers, you can speed this process along by letting your companies know what you will and will not tolerate. You're the Soul of America and deserve respect. You have earned it.

I have a bone to pick with the ATA's marketing slogan: "Good stuff, Trucks bring it". Sorry, but there can be a 1,000 shiny, new trucks to haul stuff, but if there aren't drivers to drive those trucks, stuff doesn't get hauled.

The slogan should be: "Like your good stuff? Truckers bring it"

Category: General