Networks of people by PeopleNology Gregory Bodenhamer
People are connected together with one another through social and other relationships. Spreading ideas means first of all getting people to connect together and secondly to talk about your idea.
The rule of six
In a classic experiment, psychology professor Stanley Milgram sent letters to acquaintances with the name of another person elsewhere in the world that they did not know, and with the simple instructions to pass the letter on to someone who 'might know' the target person. His remarkable findings was that, in most cases, the letter found its target within about six 'hops' between people.
This experiment has been repeated more recently using the internet and email, and has come up with the same conclusions: we are only about six steps away from anyone else in the world.
Classic Experiment by PeopleNology Bodenhamer
Posted on Wed, Mar 28 2007 @ 9:31 AM [EST]
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