Memes and viruses
Richard Dawkins, in his Darwinian masterpiece The Selfish Gene, noted how ideas spread like viruses, almost having a life of their own. An effective virus spreads by infecting almost everyone it meets. Likewise, ideas that diffuse faster are infectious, such that people are fascinated by them and are motivated to pass them on to others.
PeopleNology
The Selfish Gene Pool by PeopleNology Gregory Bodenhamer
Posted on Wed, Mar 28 2007 @ 9:30 AM [EST]
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