Marketing Data Analysis and Data Processing – Ready for an India-

Off-shore sourcing has been extensively used by the software industry for reducing costs, shortening delivery times and improving product quality. More recently the business process outsourcing industry has leveraged the off-shore option to deliver superior service, again, at a significant cost saving for accounting, HR management and back office operations. Is marketing data analysis and data processing ready to go this way?

Several leading U.S. companies such as GE, American Express, Citibank and Yahoo have established off-shore centers in India to conduct data analysis and data processing. Along the way, they have significantly reduced their operating costs, improved the quality and employed hard to find talent.

So, why are these companies going half-way around the world the world to locate their data analysis and data processing centers? There are three main benefits of
off-shore operations:
1. Lower Costs: Due to the large gap in salaries between U.S. and India,
companies often save 40-50% costs by shifting the work to India. This typically is the main driver for setting up off-shore operations.
2. Faster Turnaround Time: By utilizing the 9-12 hour time difference between U.S. and India, teams working in two locations can deliver projects in 30-40% less time. Recent advances in technology have made collaboration between remotely located teams easy and error-free. On a routine basis, all the analysis issues that the US team identifies during the day get resolved by the time the team comes back to office next day.
3. Improved Quality: Due to the easy availability of skilled and professional manpower, the quality of project delivery also improves. For example, Deluxe, the biggest American printer of checks, has cut the number of errors in data processing for one client by 90%. India has a large number of universities that produce high quality statistics and mathematics graduates.

Since Data Analysis and Data Processing are labor intensive processes that require highly skilled resources, off shore sourcing can bring tremendous benefits through lower costs, faster turn-around time and improved quality. India has emerged as the preferred location for offshore data analysis and data processing centers due to low cost, easily available and high quality manpower which combined with its multi-cultural English speaking populace makes it the top choice for many organizations. More than 40% of Fortune 500 companies are already outsourcing their projects to India.

In conclusion, given the trend of offshore outsourcing in the marketing data analysis and data processing, marketing professionals will certainly witness a revolution as the economics, geography and the very standards of data analytics industry change. Companies that utilize this opportunity will gain significant advantage at the expense of others.

http://www.dataentryindia.com

Category Posted: General